Kids playing with it were six to eight years old at the time and are in their early 30s now. In 2016, Hasbro launched Furby Connect, a version of the toy that incorporated Bluetooth for content upgrades via an app and an off button.įurby’s latest comeback isn’t entirely surprising, said Jim Silver, a toy industry expert and CEO of Toys, Tots, Pets & More, an industry review website. Still, Hasbro said it sold more than 40 million Furby toys globally in the first three years after they launched. It wasn’t surprising then that the furry toy creature likely found itself mercilessly thrown to the back of closets. (The only way to silence it completely was to remove the batteries) The original Furby - to the horror of parents and its youngest fans - didn’t have an off switch, putting kids and grownups completely at its mercy, day or night, when it would randomly “wake up” from a silent slumber and start talking. Gen Alpha is anyone born from 2010 to now.
“For the brand’s 25th anniversary, we wanted to ignite the same excitement for this new generation by harnessing Furby’s power of nostalgia while giving Gen Alpha everything they crave,” said Kristin McKay, vice president and general manager with Hasbro (fashion & preschool), in a statement. Hasbro said Furby’s comeback marks the iconic toy’s milestone anniversary. The toy has five voice activated modes, more than 600 phrases, jokes and songs and built-in lights and sounds. It’s still noisy, speaks gibberish and dances.
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